Building Business 201 - Real Estate Investors

This program is part of our BUILD Series:  Building Business 201: Targeted marketing strategies for lead generation in specific demographic market and customer segments.

Real Estate Investors

Real Estate Investors need a unique type of mortgage broker on their Power Team.  Learn how to be unique, find and attract real estate investors through 12 creative marketing strategies. Learn multiple leveraging and financing tactics to differentiate with both small, sophisticated and professional landlords.  A step-by-step process for success  that starts with using templates, scripts and tools to educate and share your knowledge.  Learn about creative financing options and strategies that create wealth through real estate no matter the quadrant of wealth your client is focused on!  Great acquisition and exit strategy synergy for you and your clients.

Program Components

Training Modules: Comprehensive training with over 120 modules that will walk you through all elements of the program while providing invaluable information and insight and narrated by a top producing mortgage broker.   Learn how to implement, use and maximise results with differentiating techniques.  These training modules go above and beyond just reading the content of the workbook that you will receive - they explain in detail how to maximise the use and results of this Program in your business.

Templates: Includes a number of documents (templates, scripts, calculators and/or tools) for you to download to help you get started in your mortgage business.  This includes 8 complete PowerPoint templates to customize to add extra wow and attract Real Estate Investors! Point and Click easy to use soft copy templates to maximise your business growth and deliver value to your clients - no reinventing the wheel required - no technical experience required.  You will find these templates listed under the specific Training Module they belong too and just click to download.  

Workbook:  The workbook is a step by step guide to learning, understanding, and implementing the program content.   A guide that will be used over and over again - while initially learning the program and then for future reference.   Start to build your library of knowledge and experience.  Refer to this workbook while you are watching the training modules.

Updates and Upgrades to the Program:  When you purchase our programs you have access to any and all updates for a 365 day period. You will receive updates to these any templates as well as program upgrades automatically. This membership also gives you access to our Bank of Canada template to send out to your database for all the fixed announcement dates, attendance and recordings of our member’s only webinars, and 30 minutes of free coaching per year with Chief Education Officer - Claire Drage - a top performing mortgage broker and trainer in the industry. After 365 days of purchase you will be required to pay $99/year to keep your membership in good standing.  


REMINDER, APPROVED USE AND COPYRIGHT INFRINGEMENT: Please remember that you have purchased the right to use this program, its training modules and templates. Do not distribute to anyone other than your own staff and assistants to be used on your own mortgage clients ONLY. It is forbidden to sell or distribute without permission from The Lion's Share Group Inc as per the Terms and Conditions agreed upon when you ordered this program.

Course Curriculum

  • 2

    Modules to Download - Individual Training Modules to Follow

    • Module 2 Real Estate Investor Definition & Scope

      FREE PREVIEW
    • Module 3 Select Your Ideal Target Real Estate Investor

      FREE PREVIEW
    • Module 4 Who is Your Ideal Real Estate Investor

    • Module 6 Sophisticated Investor Definition & Expert Level

    • Module 7 Professional Landlord Investor Definition & Expert Level

    • Module 8 Niche Marketing Select Your Category of Real Estate Investor

    • Module 8 Niche Marketing: Select Your Category of Real Estate Investor Downloads

    • Module 9 Build Your Marketing & Business Plan to Find Your Target Real Estate Investor

    • Module 10 Small Investor Building Business Plan

      FREE PREVIEW
    • Module 11 Sophisticated Investor Building Business Plan

    • Module 12 Professional Landlord Investor Building Business Plan

    • Module 13.0 Your Existing Database

    • Module 13.1 Launch Your Expert Status

    • Module 14 E-Newsletter Targeting

    • Module 14 - Newsletter Articles Downloads

    • Module 15.1 Email Updates to Real Estate Investors Only

    • Module 15 - Email Updates to Real Estate Investors Downloads

    • Module 15.1.1 Cash Backs and or Credits on Closing

    • Module 15.1.2 Second Mortgages on Closing

    • Module 15.1.3 Down Payment & Closing Costs

    • Module 15.1.4 Vendor Take Backs

    • Module 15.1.5 Insured Versus UnInsured

    • Module 15.1.6 New Lenders Appearing

    • Module 15.1.7 Large Portfolios

    • Module 15.1.8 Corporate Names

    • Module 15.1.9 Commercial Underwriting Guidelines

      FREE PREVIEW
    • Module 16 Variable Rate Update to Real Estate Investors

    • Module 17 Power Team Meetings

    • Module 18 Annual Check-Ups Existing Clients & Questionnaire

    • Module 18 Annual Check-Ups Existing Clients & Questionnaire Downloads

    • Module 19.0 Networking Events ‐ General

    • Module 19.1 Building a Plan and Strategy

    • Module 19.2 Identify the Networking Opportunity and Group

    • Module 19.3 Have a Plan - Your Infomercial

      FREE PREVIEW
    • Module 19.4 Follow Up - True Money and Potential

    • Module 19.5 Track Your Success & Maintain Relationships

    • Module 19.6 Review and Adjust

    • Module 20.0 Real Estate Investment Clubs & Training Courses

    • Module 20.1 Clubs and Associations

    • Module 20.2 Training Companies

    • Module 21 Google Power

    • Module 22.0 Power Team Member & Creation - What is a Power Team

    • Module 22.1 The Inner and Outer Circles

    • Module 22.2 How to Build a Power Team

    • Module 22.3 Interview Questions - Inner Circle

    • Module 22.4 Interview Questions - Outer Circle

    • Module 22.5 The Goal, Membership and Multiple Teams

      FREE PREVIEW
    • Module 23.0 Real Estate Agents

      FREE PREVIEW
    • Module 23.1 Power Team Membership

    • Module 23.2 Declined Clients

    • Module 23.3 Diversify their Client Base

    • Module 24.0 Webinars Introduction & Steps

      FREE PREVIEW
    • Module 24.1 Webinar 9 Planning Steps for Hosting

    • Module 22.1 - Investor Power Team Download

    • Module 24.2 Webinar Planner

    • Module 24.2 - Webinar Planner Downloads

    • Module 24.3 Webinar Step 1 Topic

    • Module 24.4 Webinar Step 2 Time & Date

    • Module 24.5 Webinar Step 3 Software Platform

    • Module 24.6 Webinar Step 4 Promote

    • Module 24.6 - Labels for Business Cards Upcoming Event Downloads

    • Module 24.7 Webinar Step 5 Save the Date

    • Module 24.7 - Webinar Save the Date Invitation Download

    • Module 24.8 Webinar Step 5 Reminder & Register

    • Module 24.8 - Webinar Invitation Reminder & Registration Details Download

    • Module 24.9 Webinar Step 5 Reminder & Few Spots Left

    • Module 24.9 - Webinar Invitation Reminder & Few Spots Left Download

    • Module 24.10 Webinar Step 5 Reminder to Attend

    • Module 24.10 - Webinar Reminder to Attend Download

    • Module 24.11 Webinar Step 6 Host the Event

    • Module 24.12 Webinar Step 7 Follow Up & Attachments

    • Module 24.12 Webinar Follow Up & Attachments Downloads

    • Module 24.13 Webinar Step 7 Follow Up We Missed You

    • Module 24.13 Webinar Follow Up We Missed You Downloads

    • Module 24.14 Webinar Step 8 Track Your Success

    • Module 24.15 Webinar Step 9 Plan the Next One

    • Module 25 Build & Expert Intro Email (to be used for ALL REI Powerpoints) Opt

      FREE PREVIEW
    • Module 25.1 Real Estate Investor No 1. 101 Is It Right For You Presentation Instructions-1

    • Module 25.2 Real Estate Investor No 2. Landlord Or Banker How Do You Choose Presentation Instructions-1

    • Module 25.3 Real Estate Investor No 3. Rent To Own 101 Presentation Instructions-1

    • Module 25.4 Real Estate Investor No 4. Rent To Own 102 Presentation Instructions-1

    • Module 25.5 Real Estate Investor No 5. Your Tenants Credit Presentation Instructions-1

    • Module 25.6 Real Estate Investor No 6. Tenant Pre Screening Presentation Instructions-1

    • Module 25.7 Real Estate Investor No 7. Your Power Team Presentation Instructions-1

    • Module 25.8 Real Estate Investor No 8. Self Directed Rrsp's Presentation Instructions-1

    • Module 25 Powerpoint Presentations for Download

    • Module 26 Webinars Update Marketing & Business Plan

      FREE PREVIEW
    • Module 27.1 Seminars & Lunch n Learns Introduction

    • Module 27.2 Seminar Planner

    • Module 27.2 Seminar Planner Downloads

    • Module 27.3 Seminar Step 1 Topic

    • Module 27.4 Seminar Step 2 Time & Date

    • Module 27.5 Seminar Step 3 Venue & Location

    • Module 27.6 Seminar Step 4 Promote & Save the Date

    • Module 27.6 Seminar Step 4 Promote & Save the Date Downloads

    • Module 27.7 Seminar Step 5 Reminder & Register

    • Module 27.7 Seminar Reminder & Register Downloads

    • Module 27.8 Seminar Step 5 Reminder & Few Spots Left

    • Module 27.8 Seminar Reminder & Few Spots Left Downloads

    • Module 27.9 Seminar Step 5 Reminder to Attend & Map

    • Module 27.9 Seminar Reminder to Attend & Map Downloads

    • Module 27.10 Seminar Step 6 Host the Event

    • Module 27.11 Seminar Step 7 Follow Up & Attachments

    • Module 27.11 Seminar Follow Up & Attachments Downloads

    • Module 27.12 Seminar Step 7 Follow Up We Missed You

    • Module 27.12 Seminar Follow Up We Missed You Downloads

    • Module 27.13 Seminar Step 8 Track Your Success

    • Module 27.14 Seminar Step 9 Plan the Next One

    • Module 28 Seminar PowerPoints (go to Modules 25) Update Marketing & Business Plan

    • Module 29.0 Lunch n Learns

      FREE PREVIEW
    • Module 29.1 Other Topics - Credit, Debt, FTHB & Mortgage Check Ups

    • Module 29.2 What's in it for the Business Owner

      FREE PREVIEW
    • Module 29.3 Lunch n Learn Steps

    • Module 29.4 Lunch n Learn Steps & Planner

    • Module 29.4 Lunch n Learn Steps & Planner Downloads

    • Module 29.5 Lunch n Learn Step 1 Engage Employer or Business Owner

    • Module 29.5 Lunch n Learn Engage Employer or Business Owner Downloads

    • Module 29.6 Lunch n Learn Step 2 Select Topic with Business Owner

    • Module 29.7 Lunch n Learn Step 3 Time, Date & Venue

    • Module 29.8 Lunch n Learn Step 4 Promote

    • Module 29.9 Lunch n Learn Step 5 Upcoming Event

    • Module 29.10 Lunch n Learn Step 6 Host the Event

    • Module 29.11 Lunch n Learn Step 7 Follow Up

    • Module 29.12 Lunch n Learn Step 8 Track Your Success

    • Module 29.13 Lunch n Learn Step 9 Plan the Next One & Update Marketing & Business Plan

    • Module 30 Mortgage Professionals

      FREE PREVIEW
    • Module 31 Lenders & Bank Representatives

    • Module 32.1 Websites - Your Pages & SEO

    • Module 32.2 Websites - Real Estate Investors

    • Module 33.0 Social Media, Blogs & Articles

    • Module 34 Property Management & Cleaning Companies

      FREE PREVIEW
    • Module 35 Home Insurance Agents

    • Module 36 Conclusion and Wrap Up

    • Module 13 - Letter or Email to Database - Real Estate Investor Expert Download

About the instructor

Chief Education Officer

Claire Drage

Claire Drage, CEO and Owner of The Lion’s Share Group, founded the company in 2010 in order to share her methodology with others in her industry, with the main goal of assisting mortgage agents in capturing the “Lion’s Share” of the mortgage market in Canada.Born in England, Claire’s entrepreneurial spirit and a sense for adventure led her to move to Tenerife, Canary Islands for twelve years before coming to Canada in 1998. It is in Calgary that she became a successful Mortgage Agent. Claire subsequently moved over to the lending side of the business holding Business Development positions at two National mortgage lenders before a promotion moved her and her family to Toronto in 2006. As the Director of Broker Origination, her key responsibilities included managing a growing sales team across the country. Her energy, enthusiasm and a strong ability to add value helped drive corporate goals and meet their objectives. After moving back to the broker side of the business as Regional Vice President, Eastern Ontario and Atlantic Region for a National Brokerage, Claire’s entrepreneurial spirit once again took over as she decided to step back into her broker shoes as a Mortgage Broker in Freelton, Ontario.Claire has many years of experience in our industry from both perspectives – as an Agent, then Broker and a lender. Claire is a very successful Mortgage Broker in Ontario, having increased her origination's substantially with consistency and is ranked in the top 1% nationally and No.2 Team Leader with her brokerage.She was awarded Reader’s Choice Mortgage Broker of the Year 2014 with Canadian Real Estate Wealth Magazine as well as recently named Mortgage Broker of the Year 2014 with her brokerage. Also named Women of Influence 2015 by CMP - Canadian Mortgage Professional.Claire has used this experience to grow a large and successful team of producing agents herself, and create unique programs for mortgage professionals that are both proven and easily duplicated.She is a national speaker and an Elite Trainer for Real Estate Investors that follows the Rich Dad Poor Dad philosophy.

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