Building Business 102 - Beat Your Competition


Welcome to Building Business 102 - Beat Your Competition

This program is part of our BUILD Series: Building Business 102: Gain access to our comprehensive toolkit of resources to help you build and operate a profitable business

Beat Your Competition

Understand exactly who is your competition and set yourself apart from the crowd? Tangible strategies including scripts and templates that you can leverage against your competition while addressing objections from your clients and their influencers. Learn how to add value, differentiate and build a strong loyal client base without it costing you commission!

We all face competition in our business unless of course you are the only person in town that can finance mortgages which is highly unlikely. You have a couple of options when it comes to competition;

  • You can use your competition as an excuse on why you aren’t doing the business you should be doing. Whining and complaining about how tough it is and everyone is undercutting you one way or another, or
  • You can embrace it, deal with it and have a clear strategy on how to handle it


This program will be focused on the latter. Knowing who your competitors are, and what they are offering, can help you make your services and value proposition stand out.


Program Components

Training Modules: Comprehensive training modules that will walk you through all elements of the program while providing invaluable information and insight and narrated by a top producing mortgage broker. Learn how to implement, use and maximise results with differentiating techniques. These training modules go above and beyond just reading the content of the workbook that you will receive - they explain in detail how to maximise the use and results of this Program in your business.

Templates: Includes a number of documents (templates, scripts, calculators and/or tools) for you to download to help you get started in your mortgage business. Point and Click easy to use soft copy templates to maximise your business growth and deliver value to your clients - no reinventing the wheel required - no technical experience required. You will find these templates listed under the specific Training Module they belong too and just click to download. While your Program is still active on line (expires after 365 days) or your VIP Membership is in good standing, updates to these templates will happen automatically and you will be advised by email so that you can download the updated version.

Workbook: The workbook is a step by step guide to learning, understanding, and implementing the program content. A guide that will be used over and over again - while initially learning the program and then for future reference. Start to build your library of knowledge and experience. Refer to this workbook while you are watching the training modules.

Updates and Upgrades to the Program:  When you purchase our programs you have access to any and all updates for a 365 day period. You will receive updates to these any templates as well as program upgrades automatically. This membership also gives you access to our Bank of Canada template to send out to your database for all the fixed announcement dates, attendance and recordings of our member’s only webinars, and 30 minutes of free coaching per year with Chief Education Officer - Claire Drage - a top performing mortgage broker and trainer in the industry. After 365 days of purchase you will be required to pay $99/year to keep your membership in good standing.  

REMINDER, APPROVED USE AND COPYRIGHT INFRINGEMENT: Please remember that you have purchased the right to use this program, its training modules and templates. Do not distribute to anyone other than your own staff and assistants to be used on your own mortgage clients ONLY. It is forbidden to sell or distribute without permission from The Lion's Share Group Inc as per the Terms and Conditions agreed upon when you ordered this program.

About the instructor

Chief Education Officer

Claire Drage

Claire Drage, CEO and Owner of The Lion’s Share Group, founded the company in 2010 in order to share her methodology with others in her industry, with the main goal of assisting mortgage agents in capturing the “Lion’s Share” of the mortgage market in Canada.Born in England, Claire’s entrepreneurial spirit and a sense for adventure led her to move to Tenerife, Canary Islands for twelve years before coming to Canada in 1998. It is in Calgary that she became a successful Mortgage Agent. Claire subsequently moved over to the lending side of the business holding Business Development positions at two National mortgage lenders before a promotion moved her and her family to Toronto in 2006. As the Director of Broker Origination, her key responsibilities included managing a growing sales team across the country. Her energy, enthusiasm and a strong ability to add value helped drive corporate goals and meet their objectives. After moving back to the broker side of the business as Regional Vice President, Eastern Ontario and Atlantic Region for a National Brokerage, Claire’s entrepreneurial spirit once again took over as she decided to step back into her broker shoes as a Mortgage Broker in Freelton, Ontario.Claire has many years of experience in our industry from both perspectives – as an Agent, then Broker and a lender. Claire is a very successful Mortgage Broker in Ontario, having increased her origination's substantially with consistency and is ranked in the top 1% nationally and No.2 Team Leader with her brokerage.She was awarded Reader’s Choice Mortgage Broker of the Year 2014 with Canadian Real Estate Wealth Magazine as well as recently named Mortgage Broker of the Year 2014 with her brokerage. Also named Women of Influence 2015 by CMP - Canadian Mortgage Professional.Claire has used this experience to grow a large and successful team of producing agents herself, and create unique programs for mortgage professionals that are both proven and easily duplicated.She is a national speaker and an Elite Trainer for Real Estate Investors that follows the Rich Dad Poor Dad philosophy.