This program is part of our BUILD Series: Building Business 101: Gain access to our comprehensive toolkit of resources to help you build and operate a profitable business

Business Plan

Some cringe when someone asks “do you have a business plan”, others think they have a plan when the reality is that they just “plan” to work 16 hours a day instead of 12 and pray that the business comes to them. This Program will provide a very thorough outline on exactly what your plan will be and how to execute on it daily.

Creating a business plan is about identifying where you want to be or where you know you could be more effective and your business could grow. Typically, these fall into one or more of these categories:

  • Where you want to be more effective
  • Where you want to add value
  • Where you want to have a clearer strategic plan to strengthen relationships
  • Where you want to create more loyalty
  • Where you want to expand your referral sources to keep growing


Bottom-line is that you need a PLAN! This Business Plan is not your typical 20-page document with a S.W.A.T analysis (google this to find out more!). It is about clearly identify areas you want to expand in and have a complete plan with detailed “to dos” or “tactics” so that you can simple just get on with it. This Business Plan will become your day to day map of what you want to achieve in specific areas of the growth of your business.

Take the number of leads you know you need and develop those into daily marketing activities and tactics. Our comprehensive Business Plan is broken down into a user friendly format, that is easy to implement and helps you make tangible progress on a daily basis.

Program Components

Training Modules: A comprehensive set of 11 training modules that will walk you through all elements of the program while providing invaluable information and insight and narrated by a top producing mortgage broker. Learn how to implement, use and maximise results with differentiating techniques. These training modules go above and beyond just reading the content of the workbook that you will receive - they explain in detail how to maximise the use and results of this Program in your business.

Templates: Includes the Business Plan which is a sophisticated Excel Workbook that has been customized and tweaked to provide a Point and Click easy to use tool to maximise your business growth and deliver results and profit for all your marketing time and efforts! No reinventing the wheel required - no technical experience required. While your Program is still active on line (expires after 365 days) or your VIP Membership is in good standing, updates to these templates will happen automatically and you will be advised by email so that you can download the updated version.

Workbook:  Soft copy of ALL the documents & training content, scripts and easy point and click templates for you to customize, tweak and use immediately. Reminder when Claire references page numbers it will be in accordance with the previously associated text file. The workbook is a step by step guide to learning, understanding, and implementing the program content. A guide that will be used over and over again - while initially learning the program and then for future reference. Start to build your library of knowledge and experience. Refer to this workbook while you are watching the training modules.

Updates and Upgrades to the Program:  When you purchase our programs you have access to any and all updates for a 365 day period. You will receive updates to these any templates as well as program upgrades automatically. This membership also gives you access to our Bank of Canada template to send out to your database for all the fixed announcement dates, attendance and recordings of our member’s only webinars, and 30 minutes of free coaching per year with Chief Education Officer - Claire Drage - a top performing mortgage broker and trainer in the industry. After 365 days of purchase you will be required to pay $99/year to keep your membership in good standing.

REMINDER, APPROVED USE AND COPYRIGHT INFRINGEMENT: Please remember that you have purchased the right to use this program, its training modules and templates. Do not distribute to anyone other than your own staff and assistants to be used on your own mortgage clients ONLY. It is forbidden to sell or distribute without permission from The Lion's Share Group Inc as per the Terms and Conditions agreed upon when you ordered this program.

About the instructor

Chief Education Officer

Claire Drage

Claire Drage, CEO and Owner of The Lion’s Share Group, founded the company in 2010 in order to share her methodology with others in her industry, with the main goal of assisting mortgage agents in capturing the “Lion’s Share” of the mortgage market in Canada.Born in England, Claire’s entrepreneurial spirit and a sense for adventure led her to move to Tenerife, Canary Islands for twelve years before coming to Canada in 1998. It is in Calgary that she became a successful Mortgage Agent. Claire subsequently moved over to the lending side of the business holding Business Development positions at two National mortgage lenders before a promotion moved her and her family to Toronto in 2006. As the Director of Broker Origination, her key responsibilities included managing a growing sales team across the country. Her energy, enthusiasm and a strong ability to add value helped drive corporate goals and meet their objectives. After moving back to the broker side of the business as Regional Vice President, Eastern Ontario and Atlantic Region for a National Brokerage, Claire’s entrepreneurial spirit once again took over as she decided to step back into her broker shoes as a Mortgage Broker in Freelton, Ontario.Claire has many years of experience in our industry from both perspectives – as an Agent, then Broker and a lender. Claire is a very successful Mortgage Broker in Ontario, having increased her origination's substantially with consistency and is ranked in the top 1% nationally and No.2 Team Leader with her brokerage.She was awarded Reader’s Choice Mortgage Broker of the Year 2014 with Canadian Real Estate Wealth Magazine as well as recently named Mortgage Broker of the Year 2014 with her brokerage. Also named Women of Influence 2015 by CMP - Canadian Mortgage Professional.Claire has used this experience to grow a large and successful team of producing agents herself, and create unique programs for mortgage professionals that are both proven and easily duplicated.She is a national speaker and an Elite Trainer for Real Estate Investors that follows the Rich Dad Poor Dad philosophy.

Purchase Building Business 101 - Business Plan for $299
Payment Plans also available